TRADEMARK VALUATION

Determining the value of the trademark owned by a firm or individual; It can help in the creation of marketing strategies and policies, revealing the brand performance, determining the criteria for the well-known trademark application, determining the conditions of license agreements, analyzing the stocks of the company during the brand change and transfer transactions, directing the loan negotiations, using it during the Turquality audit and in the bankruptcy postponement process. is a process. In order to make the valuation of the trademark, the trademark value calculation is made by taking into account many data such as brand owner company information, previous year’s turnovers, previous transfer or license agreements, market research, growth targets and income expectations. While determining the brand value, it is calculated in USD in order to be permanent in the national and international arena under today’s conditions.